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Irène Hug

Press release


Irène Hug – Repräsentation

Far from sober artworks of American minimalists or conceptual artists involving written language, Irène Hug confronts us with her messages in glaring neon signs, objects, installations and photographs. Hug utilises and manipulates the typographic components of signposts, logos and advertising slogans that cover urban spaces worldwide. Using techniques of appropriation, montage, citation, and retouching she reacts to found materials, situations or stereotypical images, commenting on and changing their meaning using pointed but complex artistic interventions.

The artist has conceived a new work for the Kunstverein that questions our entanglement in omnipresent consumerism, and challenges us to get, behind the surfaces, as it were, to the bottom of the true meaning of things and words.