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Elfie Semotan

Press release


Elfie Semotan – Contradiction

“Trau dich doch”: I dare you. This provocative slogan, part of a late-1970s advertising campaign for the Austrian brand Palmers, appeared on posters featuring photos of models in seductive black lingerie—nothing short of scandalous at the time. The photographs by Austrian photographer Elfie Semotan bear witness to a new, hedonistic zeitgeist that was gradually challenging conventions through playful experimentation. To this day, her photographs have lost none of their cool elegance, imperfect beauty, and discreetly erotic subtexts. They often reveal much more than the subject matter suggests, and their astute references to iconic works of art history blur the boundaries between art and commercial photography.